Index

Overview

Objective

Market Research

User Research

• Segmentation
• JTBD
• User Survey and Insights
• User Persona

Problem Excavation

• Customer Journey
• Problem we are solving
• Problem Prioritization

Solution Sandbox

• Proposed Solutions
• Solution Prioritization
• User Stories and Acceptance Criteria
• Key Assumptions & Risk Assessment
• User Flow
• Wireframes

Roadmap

Success Metrics

GTM

Overview:

Uber India has successfully revolutionized the transportation industry by providing convenient and reliable ride-sharing services. However, to continue its growth and meet evolving customer demands, Uber India is considering the expansion of a hyper-local on-demand delivery service in India, thus leveraging its existing infrastructure and technological capabilities.

This initiative is driven by the growing demand for efficient and affordable courier services, as well as the success of competitors like Dunzo, Swiggy Genie, and the recent entry by Ola Parcel and Zomato Xtreme in the Indian market.

Objective:

We aim to work on a two-fold objective to solidify UberConnect as the leading platform for hyper-local on-demand delivery in:

• Tier 1 Indian cities through increased user retention
• Tier 2 cities through user acquisition, successfully re-launching UberConnect

Market Research: